Something I’ve noticed in the digital industry is the oft-used mantra ‘our clients come first’. Agencies slap this slogan on their websites, churn it out in their sales spiel and state it in their company values with gusto. As if ‘putting the client first’ is somehow a) a differentiator in this hyper-competitive market and b) …
A real bugbear of mine in the SEO industry is how we have a wonderful knack of seriously overcomplicating things. It really irritates me, because it makes SEO inaccessible when in actuality it’s not that complicated. So I’m starting an SEO glossary series that will explain SEO concepts in 250 words or less (wish me …
I was having a catch up with one of my managees the other week. She’s a new(ish) consultant and something she said reminded me of a big shift in perspective I experienced a couple of years back. What she said prompted me to write this blog post. ‘I’m not stressed, so it feels like I’m …
I was reading ‘The Guilty Feminist’ recently, and among the many absolute gems in the book was the following: ‘No is often an invoice for respect.’ It was one of those ‘aha!’ moments for me – not because I was new to this concept (I had gradually learned this the hard way over the years) …
For the past five years, I’ve been gradually building a career in digital marketing. SEO (search engine optimisation) is my specialism, and I continue to work in this profession to this day. While this post focuses on my experiences in this particular industry, I have a sneaky suspicion that what I’m about to touch on …
